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Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 系统集成
挑战
Magazine Luiza 是巴西最大的零售连锁店之一,在管理其 Google AdWords 广告系列时面临挑战。该公司的网站上有大量标签,这使得其广告系列的跟踪和管理变得复杂且低效。该公司希望将标签数量减少到最低限度,并简化其广告系列的衡量和管理。该公司的 IT 团队正在处理所有标签实施、更改和请求,这既耗时又低效。
关于客户
Magazine Luiza 是巴西最大的零售连锁店之一。该公司成立于 1957 年,在巴西拥有 600 多家门店。公司名称 Magazine Luiza 是在当地电台比赛中选出的。Luiza 是其创始人之一的名字,葡萄牙语单词“magazine”在英语中意为“百货商店”。该公司于 1999 年推出了其内容丰富的网站,为在线购物者提供约 35,000 种产品。
解决方案
Magazine Luiza 决定在其网站上部署 Google Tag Manager,以简化其 AdWords 活动的跟踪和管理。该公司与数字公司 Agência CASA 合作,从原来的逐个更改或添加标签的系统转变而来。借助 Google Tag Manager,该公司能够将标签管理从 IT 团队转移到营销人员。规划和部署新标签所需的时间从大约两周缩短到短短五分钟。该公司能够使用 Google Tag Manager 部署 23 个标签。
运营影响
数量效益
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