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Drift > 实例探究 > Monarch Institute 如何通过 Drift 实现 11K+ 聊天合格潜在客户
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Monarch Institute's Success: 11K+ Chat Qualified Leads in One Year

适用行业
  • 城市与自治市
  • 教育
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
服务
  • 系统集成
挑战
教育是一个复杂的产品,Monarch Institute 需要一种工具来为试图了解各州不同的政府资助和资格标准的潜在学生提供顺畅的体验。
关于客户
君主学院是一家位于澳大利亚的国家认可的教育机构。他们提供现实世界的教育,课程由各自领域的领导者、受人尊敬的专业人士教授。他们的目标是向那些想要在各自领域工作的人传授切实的技能。
解决方案
Monarch Institute 实施了 Drift,这是一种聊天机器人解决方案,使他们能够构建更复杂的体验并确保一致的客户体验。他们与 Bot Lab 合作,无缝加入 Drift 并开发可扩展的聊天机器人体验。他们还使用了高度针对性的剧本策略,为不同的网站访问者量身定制聊天机器人体验。
运营影响
  • The implementation of Drift has significantly improved Monarch Institute's customer experience. The chatbot allows them to target prospective students with the right message for who they are and where they're coming from, even outside of traditional operating hours. It also provides key insights into trends or areas of ambiguity for students, helping the institute to tweak their playbooks and marketing strategy with more specificity. The chatbot serves as a virtual sales agent, engaging potential students exploring the brand. The institute has seen a significant impact from using Drift, and they expect it to continue to have a larger impact as they move from traditional telephone-based conversations to an omnichannel approach.

数量效益
  • 3,200+ meetings booked in the last year

  • 11,000+ chat qualified leads (CQLs) generated

  • 60,000 conversations held

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