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Drift > 实例探究 > 使用 Drift 和 6sense 增强网站优化和个性化
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Optimizing Account-Based Marketing: A Case Study on Qualtrics

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
  • 水泥
  • 石油和天然气
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
服务
  • 系统集成
  • 测试与认证
挑战
由于每天都有无数的解决方案和潜在客户访问他们的网站,Qualtrics 团队希望确保他们的网站针对所有访问者(尤其是目标帐户)进行优化。
关于客户
Qualtrics 是一家专门从事客户、员工、产品和品牌体验管理的组织。他们的目标是出现在每一个有意义的接触点,并预测会引起利益相关者共鸣的变化。
解决方案
Qualtrics 推出 Drift 是为了确保无论通过何种渠道,用户都可以与他们的销售团队取得联系。他们还实施了全面的基于帐户的营销 (ABM) 策略,并集成 6sense 以获取来自第三方网站的意图数据。
运营影响
  • The integration of Drift and 6sense into Qualtrics' ABM programs has led to significant operational results. The company has been able to create a better buying experience for their customers by using keyword data from 6sense to customize the homepage bot based on the visitor's potential product interest. This has reduced the number of touch points required to find the right product fit. The integration has also allowed Qualtrics to be more targeted in terms of product interest and account fit, reducing the friction for customers to talk to their sales team. This has resulted in a win-win-win situation for customers, marketing, and sales. Furthermore, the company has seen a significant increase in email capture rate and conversation to opportunity rate.

数量效益
  • 150% lift in email capture rate

  • 38X increase in conversation to opportunity rate

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