下载PDF
Optimizing Account-Based Marketing: A Case Study on Qualtrics
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 水泥
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 时间敏感网络
服务
- 系统集成
- 测试与认证
挑战
由于每天都有无数的解决方案和潜在客户访问他们的网站，Qualtrics 团队希望确保他们的网站针对所有访问者（尤其是目标帐户）进行优化。
关于客户
Qualtrics 是一家专门从事客户、员工、产品和品牌体验管理的组织。他们的目标是出现在每一个有意义的接触点，并预测会引起利益相关者共鸣的变化。
解决方案
Qualtrics 推出 Drift 是为了确保无论通过何种渠道，用户都可以与他们的销售团队取得联系。他们还实施了全面的基于帐户的营销 (ABM) 策略，并集成 6sense 以获取来自第三方网站的意图数据。
运营影响
数量效益
相关案例.
Case Study
Taking Oil and Gas Exploration to the Next Level
DownUnder GeoSolutions (DUG) wanted to increase computing performance by 5 to 10 times to improve seismic processing. The solution must build on current architecture software investments without sacrificing existing software and scale computing without scaling IT infrastructure costs.
Case Study
Remote Wellhead Monitoring
Each wellhead was equipped with various sensors and meters that needed to be monitored and controlled from a central HMI, often miles away from the assets in the field. Redundant solar and wind generators were installed at each wellhead to support the electrical needs of the pumpstations, temperature meters, cameras, and cellular modules. In addition to asset management and remote control capabilities, data logging for remote surveillance and alarm notifications was a key demand from the customer. Terra Ferma’s solution needed to be power efficient, reliable, and capable of supporting high-bandwidth data-feeds. They needed a multi-link cellular connection to a central server that sustained reliable and redundant monitoring and control of flow meters, temperature sensors, power supply, and event-logging; including video and image files. This open-standard network needed to interface with the existing SCADA and proprietary network management software.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Refinery Saves Over $700,000 with Smart Wireless
One of the largest petroleum refineries in the world is equipped to refine various types of crude oil and manufacture various grades of fuel from motor gasoline to Aviation Turbine Fuel. Due to wear and tear, eight hydrogen valves in each refinery were leaking, and each cost $1800 per ton of hydrogen vented. The plant also had leakage on nearly 30 flare control hydrocarbon valves. The refinery wanted a continuous, online monitoring system that could catch leaks early, minimize hydrogen and hydrocarbon production losses, and improve safety for maintenance.
