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Octane AI > 实例探究 > florence by mills 如何通过个性化使 Shopify 销售转化率翻倍
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Personalizing Customer Experience: How florence by mills Doubled Their Shopify Sales Conversion Rate

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
  • 消费品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
服务
  • 系统集成
挑战
2021 年 10 月,florence by mills 面临着吸引和转化 Z 世代消费者及其父母的挑战,他们的父母通常是为年轻亲戚购买产品的人。
关于客户
florence by mills 是一个护肤和美容品牌,由米莉·鲍比·布朗 (Millie Bobby Brown) 创立,米莉·鲍比·布朗是一位成功的女演员,因出演《怪奇物语》、《伊诺拉·福尔摩斯》和《哥斯拉》而闻名。该品牌专注于清洁替代品,并提供各种易于使用的护肤品、化妆品和护发产品。
解决方案
为了应对这一挑战,electrIQ marketing 在 florence by mills 网站上推出了一项测验,以指导最终消费者和礼品购买者的整个购物过程。该测验收集了顾客的偏好并评估了他们的意图,使品牌能够为每位顾客推荐合适的产品。此外,electrIQ 使用 Octane AI 和 Klaviyo 集成来根据测验回答个性化网站、电子邮件和短信渠道。
运营影响
  • The implementation of the quiz and the subsequent personalization of the website, email, and SMS channels led to significant operational results for florence by mills. The brand was able to add an additional revenue channel and increase marketing communication opt-ins. The quiz became the foundation for the brand’s personalization engine, allowing for the creation of personalized product recommendations that converted. The brand was also able to tailor the post-purchase experience and increase retention. With the iOS 14 privacy policy updates, zero-party data has become increasingly important to create a personalized and privacy-friendly experience for customers. Today, florence by mills is at the forefront of the zero-party data movement, creating a personalized and engaging shopping experience for its customers.

数量效益
  • 2x increase in site conversion rate

  • 23,000 new email subscribers collected

  • Collected 699,379 zero-party data points

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