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Iris > 实例探究 > 优化全球美容零售商的零售定价
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Pricing Analytics Transformation for a Global Beauty Retailer

技术
  • 传感器 - 液位传感器
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
挑战
我们的客户是一家个人护理和美容产品跨国零售商,希望优化其零售定价,以最大限度地提高收入和利润,同时最大限度地减少流量损失。
关于客户
该客户是一家个人护理和美容产品跨国零售商。
解决方案
我们的定价顾问利用分析专业知识来模拟产品级别的弹性,开发数据驱动的产品细分,并提供有关定价的竞争情报。他们还实现了动态价格调整,并提供商店分层和分层价格指导。
运营影响
  • The implementation of the data-driven pricing strategy and the use of analytics tools transformed the client's pricing approach. The client was able to identify price sensitivities and simulate revenue impact, which guided strategic price and promotion adjustments. The weekly competitive intelligence provided valuable insights into the pricing, promotions, and inventory levels of major competitors. The web tool enabled the client to adjust prices and promotions more dynamically, responding swiftly to competitor price changes. The store tiering and stratified price guidance for over 1,100 locations across the US market allowed the client to factor in tourist demand, sales performance, product mix, and competition into store classifications, optimizing their pricing strategy across different locations.
数量效益
  • Identified $50 Million in pricing opportunity through data-driven scenario planning on key product segments (to be captured in the first 12 months of implementation)
  • Enabled dynamic price adjustments through a web tool which feeds competitor price changes at a weekly level
  • Delivered store tiering and stratified price guidance for over 1,100 locations across the US market

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