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PubNub Aids in McDonald's Malaysian Campaign
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
挑战
麦当劳拯救圣代甜筒运动的数字广告牌上有一个麦当劳圣代甜筒，它在城市的炎热中慢慢融化。为了“拯救”圣代甜筒，观众需要旋转一个巨大的风扇来“冷却”圣代甜筒并使其“不融化”。他们通过旋转迷你风扇来做到这一点，该迷你风扇可通过移动设备的网络浏览器访问。最后，参与者在他们的智能手机上获得了一张优惠券，可以在街对面的麦当劳兑换一个免费的圣代甜筒。实时网络需要能够同时处理数百名用户，并且拥有如此庞大的受众，100% 的正常运行时间对于该活动至关重要。
客户
麦当劳
关于客户
需要临时后端支持的公司。
解决方案
PubNub 是 Save the Sundae 活动中的关键基础设施组件，并用于各种不同的用例。 PubNub 提供的可靠且低延迟的实时数据流对于整个项目来说是必不可少的。通过紧密的实时循环，参与者、应用程序和数字广告牌都实时更新，以模仿现实生活中的互动。
运营影响
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