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Qlik > 实例探究 > QlikView makes do-it-yourself analysis easy for Optimera
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QlikView makes do-it-yourself analysis easy for Optimera

技术
  • 分析与建模 - 实时分析
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 库存管理
  • 供应链可见性(SCV)
服务
  • 数据科学服务
挑战
Optimera, a leading distributor of building materials in Sweden, was facing challenges in generating rich insights into various factors that impact sales performance and profitability. The company needed to share up-to-date data reports with management to improve decision-making performance. They also aimed to increase their market share and competitiveness by gaining increased control over sales. The company was looking for better ways to follow up sales figures. In order to understand the market, they needed a flexible tool that easily showed trends and margins for product types, periods, and customer categories.
关于客户
Optimera Svenska AB is a market leader for the distribution of building materials to professional and private consumers in the south of Sweden. The company employs 420 people across its 14 stores and plans to double the number of stores and employees within the next three years. These aggressive plans fit the strategy of multinational owner Saint Gobains very well. The keywords for Optimera are quality of goods and quality of service. Optimera offers complete solutions regardless of whether the customer is a tradesman or a DIY man.
解决方案
Optimera deployed QlikView to 100 employees across 4 functional areas. The system now analyzes customer satisfaction, sales trends, inventory levels, and account receivables – all focused on driving corporate profitability. With QlikView Server (64-bit) and Publisher, Optimera easily supports the broad number of users while unlocking important data too difficult for most employees to access via legacy applications on IBM DB2 and System i (AS/400) systems. The company has already experienced a €1.3 million reduction in inventory levels and a 33% reduction in customer call center queues.
运营影响
  • Decreased inventory levels by accurately adjusting levels based on QlikView reports showing real-time sales activity
  • Enhanced customer relationships with improved responsiveness to customer needs – calls are answered quickly
  • Increased sales success with more accurate sales analyses
数量效益
  • €1.3 million reduction in inventory levels
  • 33% reduction in customer call center queues

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