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实例探究 > Regis Corporation Family of Salon Brands Recruits in a High-Volume Structure, Without a Single Recruiter

Regis Corporation Family of Salon Brands Recruits in a High-Volume Structure, Without a Single Recruiter

技术
  • 分析与建模 - 机器学习
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • Professional Service
  • 零售
适用功能
  • 商业运营
  • 人力资源
服务
  • 软件设计与工程服务
  • 系统集成
  • 培训
挑战
The Regis Corporation faced a significant challenge in hiring stylists due to the high competition for licensed professionals and a declining number of new cosmetology graduates. The traditional ATS system and recruiter model were underperforming, making it difficult to meet the high demand for stylists. The company needed a new approach to increase hiring success and stay competitive in the market.
关于客户
Regis Corporation is the largest salon business in the United States, with over 8,000 owned or franchised locations worldwide. The company includes nearly 30 brands such as Supercuts, SmartStyle, and Cost Cutters. Last year, Regis Corporation serviced 50 million guest visits across nearly 4,000 corporate-owned stores. As a high-volume service business, staffing is crucial to its success. The company faces challenges in hiring due to the high competition for stylists and the extensive education and licensing requirements for cosmetology professionals.
解决方案
Regis Corporation implemented a sophisticated digital recruiting model that targets passive, licensed individuals and brings them to job opportunities at a high volume. The model utilizes AI, specifically the AI tool Olivia, to automate the recruitment process and ensure quick response times. Olivia integrates seamlessly with other tools in the system, allowing Regis to transition to a fully automated, recruiter-less, and digital recruiting model. This new approach delivers candidates to a landing page or directly to Olivia, who answers their questions and connects them with the best location and application process. The digital transformation has improved the candidate experience and streamlined the job search and application process.
运营影响
  • The new digital recruiting process allows hiring managers to reach out to candidates within 24 hours, significantly improving recruiting results.
  • Regis Corporation has achieved the lowest number of openings ever, a significant accomplishment given the need to hire a large percentage of the total beauty salon workforce each year.
  • The speed to hire, from application to the first shift, has been reduced by 86%, enabling Regis to hire the majority of candidates in the market.
数量效益
  • Speed to hire reduced by 86%.
  • Regis Corporation achieved the lowest number of openings ever.

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