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Iris > 实例探究 > 重新想象运动:阿迪达斯 (adidas) 2020 春夏女装系列活动
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Reimagining Sport: A Case Study on Adidas Women's SS20 Collection Launch

适用行业
  • 零售
适用功能
  • 销售与市场营销
挑战
推出阿迪达斯全新 2020 春夏女装系列,挑战女性定义运动对她们的意义。
关于客户
阿迪达斯
解决方案
打造大胆的综合营销活动,颂扬各种运动,并介绍阿迪达斯融合性能与街头服饰的多功能系列。
运营影响
  • The operational result of the campaign was a bold and integrated marketing strategy that effectively introduced the new SS20 women's collection. The campaign successfully encouraged women to redefine sport and see themselves as athletes, regardless of the type of physical activity they engage in. By featuring Adidas Women athletes who each explored their own definition of sport, the campaign was able to resonate with a wide range of women. The use of various platforms for the campaign, including retail, digital, online, and social, ensured a broad reach and effective communication of the campaign's message.

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