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Revamping Value Retail's Loyalty Programme: A Case Study
适用行业
- 城市与自治市
- 零售
适用功能
- 产品研发
用例
- 零售店自动化
- 盗窃检测
挑战
Value Retail 的忠诚度计划未能实现其获取顾客数据的主要目标，因为人们认为顾客行为和奖励之间的联系很弱。
关于客户
价值零售
解决方案
Iris 领导了从端到端到发布的忠诚度主张开发，包括主张概念设计、商业分析和风险缓解、业务和功能需求、联系策略、客户旅程和用例规划、发布策略和通信计划、参与策略、 KPI 设置和衡量框架以及合作伙伴关系发展。
运营影响
数量效益
相关案例.
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