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Revamping Water Research Foundation's Digital Experience for Enhanced Subscriber Engagement
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 电表
适用行业
- 城市与自治市
- 电网
适用功能
- 物流运输
- 产品研发
用例
- 智慧城市供水管理
- 水务管理
服务
- 云规划/设计/实施服务
- 系统集成
挑战
水研究基金会 (WRF) 旨在通过让其领先的水研究更容易获得来提高订阅者的参与度。然而，他们以前的网站很麻烦，需要高度积极的用户才能找到他们需要的东西。该平台还缺乏全面的个性化功能。该项目面临双重挑战：技术集成和简化的用户体验。 WRF 正在从旧的、过时的系统过渡到更新的平台，这带来了重大的数据连接和迁移问题。迁移包括从 Sharepoint 迁移到 Acquia DAM、从 ASP.NET 迁移到 Drupal 8 CMS、从 Microsoft IIS 迁移到 Acquia Cloud Personalization。此外，创造引人入胜且有用的用户体验也是一项挑战。由于数以千计的研究材料没有标记和非结构化，内容组织只是一个开始。将网站作为可定制的工具提供给订阅者以充分利用研究也是关键。
关于客户
水研究基金会 (WRF) 是一个致力于资助和分配主要与饮用水相关的水研究的组织。全国各地的市政当局、大学和公用事业提供商都利用 WRF 的研究来改善饮用水。 WRF 是世界领先的水研究和创新组织，业务遍及六大洲。他们的基金会代表大约 1,200 名订阅者，拥有一个包含 2,300 多个项目、价值 7 亿美元的在线研究图书馆，管理着一个包含 1,100 多项创新技术数据库的创新平台等等。
解决方案
WRF 与 Elevated Third 合作，不仅对信息架构进行了全新的审视，还对网站本身的概念进行了重新审视。他们设想制作一本数字杂志，而不是研究数据库，这样可以轻松浏览且有吸引力。借助订阅者的数字卡片分类，数百个现有标签和类别被分解为几个有意义的标签和类别。布局侧重于关键主题页面，围绕对用户重要的中心主题汇集项目、研究、文章和活动。 Acquia 云平台为所有 WRF 站点提供了稳定的基础，提供性能和开发运营工作流程，使开发过程保持精简和快速。使用 Acquia Personalization，WRF 可以按活动或角色定位用户。他们将按角色（研究员、公用事业经理、城市规划师）定制内容门户，按用户位置推广本地活动，并部署未来与电子邮件和营销自动化的集成，以继续支持不断提高订户参与度的目标。
运营影响
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