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Reviving Dormant Customers: Airtel Wynk Music's Insights-led Engagement Strategy
技术
- 分析与建模 - 机器学习
- 机器人 - 轮式机器人
适用行业
- 电信
用例
- 行为与情绪追踪
- 牲畜监测
挑战
Airtel Wynk Music 面临的挑战是，很大一部分客户倾向于处于休眠状态，直到有新的音乐专辑或电影发行，而 Covid-19 导致新音乐发行量的减少进一步加剧了这种情况。
关于客户
Airtel Wynk Music 的听众主要包括城市学生和年轻专业人士。他们的应用程序安装量超过 1 亿次，提供 14 种语言的 1500 万首歌曲，每月歌曲播放量超过 3 亿次。
解决方案
Airtel Wynk Music 实施的解决方案是利用 MoEngage 平台以洞察为主导的参与。他们根据客户在移动应用程序上的最新活动对客户进行细分，并利用 MoEngage 的见解通过相关的推送通知活动来编排专门的客户旅程。他们还根据内容亲和力创建了客户群体，并使用推送通知来分享内容推荐，引发“害怕错过”的心理。
运营影响
数量效益
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