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Iris > 实例探究 > 世界首个垂直舞台演出:利用三星 KX 突破界限
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Revolutionizing Content Sharing: Samsung's Vertical Gig

技术
  • 无人机 - 垂直起降/垂直起降混合无人机
适用行业
  • 零售
适用功能
  • 产品研发
挑战
我们面临的挑战是为伦敦文化和创新的新目的地三星 KX 的推出创造独特且引人入胜的体验。
关于客户
客户三星是一家以其创新产品而闻名的全球科技公司。他们希望为三星 KX 举办一场令人难忘的发布会,并展示他们突破界限的承诺。
解决方案
解决方案是创建世界上第一个垂直舞台演出,以符合三星“做你不能做的事”的品牌承诺。流行和R&B明星Mabel在层叠的三层舞台上表演,为观众提供了9分16秒的完美镜头。
运营影响
  • The vertical gig was a successful launch event for Samsung KX, creating a unique and memorable experience for attendees. It not only attracted a large audience but also stimulated debate around live music staging conventions, particularly among the Gen Z demographic. The event aligned perfectly with Samsung's brand promise, demonstrating their commitment to doing what others can't. The vertical gig also set a new standard for content sharing, meeting the constant desire for instant sharing across social media. Following the launch, Samsung KX is set to offer guests a more multi-sensory experience, inspiring people to push their limits through Samsung technology.
数量效益
  • The vertical gig attracted 2000 people in attendance.
  • The event was designed to cater to the 94% of smartphone users who engage with their devices vertically.
  • The vertical gig also targeted the 79% of users who find vertical videos the most interesting.

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