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Iris > 实例探究 > 世界首个垂直舞台演出:利用三星 KX 突破界限
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Revolutionizing Content Sharing: Samsung's Vertical Gig

技术
  • 无人机 - 垂直起降/垂直起降混合无人机
适用行业
  • 零售
适用功能
  • 产品研发
挑战
我们面临的挑战是为伦敦文化和创新的新目的地三星 KX 的推出创造独特且引人入胜的体验。
关于客户
客户三星是一家以其创新产品而闻名的全球科技公司。他们希望为三星 KX 举办一场令人难忘的发布会,并展示他们突破界限的承诺。
解决方案
解决方案是创建世界上第一个垂直舞台演出,与三星“做你不能做的事”的品牌承诺保持一致。流行和R&B明星Mabel在层叠的三层舞台上表演,为观众提供了9分16秒的完美镜头。
运营影响
  • The vertical gig was a successful demonstration of Samsung's commitment to innovation and pushing the boundaries of what is possible. It not only attracted a large audience but also stimulated debate around live music staging conventions, particularly among the Gen Z demographic. The event also provided a unique opportunity for content sharing, with the vertical stage allowing all elements of the gig to be seen and heard in a vertical symphony. This aligns with the trend of smartphone users engaging with their devices vertically, demonstrating Samsung's understanding of their audience's preferences and behaviors. Following the launch, Samsung KX is set to offer guests a more multi-sensory experience, inspiring people to push their limits and discover new possibilities through Samsung technology.
数量效益
  • The vertical gig attracted 2000 people in attendance.
  • The event stimulated debate and interest among the Gen Z demographic.
  • The vertical gig provided the audience with the perfect 9:16 shot, aligning with the insight that 94% of smartphone users engage with their devices vertically.

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