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Iris > 实例探究 > 推广 Galaxy S6 Edge:克服成见并突出独特功能
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Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study

技术
  • 其他 - 电池
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 虚拟培训
服务
  • 培训
挑战
我们面临的挑战是如何将 Galaxy S6 Edge 推广为 iPhone 的优质替代品,并克服人们对三星品牌的负面看法。
关于客户
客户三星希望将 Galaxy S6 Edge 定位为消费者理想的智能手机选择。
解决方案
该解决方案涉及创建一个整合营销活动,重点关注媒体评论并突出 Galaxy S6 Edge 的独特功能,例如其弧形设计。
运营影响
  • The operational results of Samsung's innovative marketing strategy for the Galaxy S6 Edge are not quantitatively specified in the case study. However, it can be inferred that the approach was successful in differentiating the product in a saturated market. By focusing on the unique features of the phone and leveraging media reviews, Samsung was able to effectively communicate the value of the Galaxy S6 Edge to potential customers. The comprehensive, 360-degree campaign ensured that the message reached a wide audience, increasing the visibility of the product. The experiential Call Centre roadshows and retail training likely enhanced the customer experience, further contributing to the success of the product.

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