下载PDF
Revolutionizing Shopping Mall Experience with IoT
技术
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
挑战
该公司是一家全球连锁购物中心,致力于提供卓越的现场购物体验。其中包括抵达时提供 Wi-Fi、代客泊车、个人购物以及使用专属休息室等服务。为了确保完美的体验,该公司需要其 IT 系统极其可靠,因为即使是几分钟的停机也可能会影响销售和客户忠诚度。此外,为了确保购物中心始终以最合适的形式提供正确的品牌和产品,跟踪和分析客人在购物中心移动并实时购物时的行为数据至关重要。
关于客户
客户是一家全球连锁购物中心,每年接待来自世界各地的数百万客人。该公司致力于为零售商和品牌组合提供最先进的设施和一流的服务,使他们能够最大限度地提高销售额。该公司致力于提供卓越的现场购物体验,包括抵达时使用 Wi-Fi、代客泊车、个人购物和使用专属休息室等服务。该公司致力于提供完美的宾客体验,要求其 IT 系统极其可靠,并且能够实时跟踪和分析宾客行为数据。
解决方案
该公司与日立合作开发和支持其客户忠诚度系统。除了应用程序开发之外,日立团队还提供响应速度极快的支持服务,以确保核心业务系统的完全可用性,特别是在公司销售活动等关键时期。随着公司的发展和壮大,其技术需求也在不断变化。重点转向可扩展性和企业能力,以确保其全球所有购物中心始终保持完美的卓越标准。为了支持这一发展,日立帮助该公司从定制系统过渡到 Salesforce 的企业平台,以更好地支持全球运营并与业务一起发展。日立还通过 Oracle Financials 帮助该公司提高了财务报告能力。
运营影响
数量效益
相关案例.
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.