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Roland DG's Digital Engagement Strategy: Influencing $1.8 Million in Pipeline with Drift
技术
- 功能应用 - 制造执行系统 (MES)
适用行业
- 石油和天然气
- 包装
适用功能
- 销售与市场营销
用例
- 添加剂制造
- 对话机器人
挑战
2021 年，Roland DG 观察到，客户希望按照自己的方式与他们互动，并且多个行业的公司都在使用聊天机器人。他们需要一个自动化对话解决方案来满足这些需求。
关于客户
Roland DG 是多个行业的全球制造领导者，在全球拥有 1000 多名员工。他们希望改进数字参与策略并提供透明的买家体验。
解决方案
Roland DG 选择 Drift 作为他们的聊天提供商，并以轻松的入职流程实施它。他们有 20 多个实时剧本，根据地区将聊天重定向到销售或服务团队。他们还使用 Drift x Pardot 集成来培养潜在客户，直到准备好与销售团队互动。
运营影响
数量效益
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