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SABMiller's Transformation with Domo
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
SABMiller 是一家跨国酿酒和饮料公司，由于数据源不连贯，该公司在监控其品牌方面面临挑战。该公司在 80 个国家/地区开展业务，拥有 200 多个品牌，因此很难为所有数据资产维护一个标准化的系统。该公司希望创建一个全球标准化的系统，以便将所有数据资产插入其中。他们还希望深入挖掘数据以洞察业务。
关于客户
SABMiller 是一家总部位于伦敦的跨国酿酒和饮料公司。其品牌包括 Peroni Nastro Azzuro、Pilsner Urquell、Miller 和 Grolsch 等国际知名啤酒。按收入计算，他们是全球第二大酿酒公司，也是世界上最大的可口可乐瓶装商之一。SABMiller 的业务遍及全球 80 个国家，拥有 200 多个品牌，为啤酒的制作、供应、销售和享用等整个生态系统带来了清新、社交性和良好的经济效益。
解决方案
SABMiller 实施了数据分析平台 Domo 来应对挑战。该平台提供了运营的可视性，使他们能够以标准化的方式监控其品牌。该平台的实时可访问性意味着数据随时可用，无需运行单独的报告。Domo 还通过提供统一的测量方法使 SABMiller 能够解决组织中的问题。该系统的建立是为了确保对业务绩效和品牌绩效的明确问责制和责任制。
运营影响
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