Scaling Global Wholesale Business with IoT: A Case Study on Fellow

The use of Zapier has not only created a smooth experience for customers of all sizes but also helped Fellow manage critical internal processes like order modification, inventory management, and feature development. For instance, Zapier allows Fellow to easily modify eCommerce orders when a customer needs to make a change, providing a better customer experience and helping the support team work more efficiently. Automation has also empowered Fellow to create an easier way to stay on top of inventory. Furthermore, Zapier has unlocked customer data across the company, ensuring that order fulfillment data is up-to-date across apps and allowing the company to prioritize feature requests by seeing how many customers are asking for a certain product or feature. Overall, automation has become the backbone of Fellow's entire customer experience and has significantly contributed to the company's rapid growth and expansion.

Automation has reduced the time spent on supporting wholesale customers to 8-10 hours per week, which is 4 times faster than managing the process manually.

Fellow has been able to support thousands of smaller wholesale accounts without increasing order minimums or annual spend.

The company has expanded from a team of 20 to 80 and plans to grow by another 50% within a year.