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Text > 实例探究 > Sephora 利用 LiveChat 将平均订单价值提高了 25%
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Sephora's Implementation of LiveChat Boosts Average Order Value by 25%

技术
  • 传感器 - 液位传感器
适用行业
  • 零售
适用功能
  • 采购
  • 销售与市场营销
挑战
在大流行之前,丝芙兰希望有一个在线解决方案来复制实体店提供的客户体验。他们决定在波兰第一次封锁期间在其网站上全面实施 LiveChat。
关于客户
丝芙兰是一家美容公司,以其独特的开放式销售环境和广泛的精选品牌而闻名。他们在波兰设有分公司,从事美容行业。
解决方案
丝芙兰在其网站上实施了 LiveChat,以提供在线咨询并复制其实体店提供的客户服务水平。他们测试了不同形式的咨询,最终发现一对一的咨询效果最好。
运营影响
  • The implementation of LiveChat has had a significant impact on Sephora's operations. The company has seen a substantial increase in sales on their website compared to before the implementation of LiveChat and online consultations. The product has proven to be crucial for upselling Sephora’s products. After building a team dedicated to handling chats, the average order value increased by 5% compared to when agents were randomly assigned to chats. Customer feedback has been very positive, with chat satisfaction at an excellent level. The company started with customer satisfaction at around 75%, and now, after putting together a dedicated group of agents, they’re at over 90%. The online consultations have helped undecided customers make purchases they were considering, which they might have postponed or not made at all without the professional advice provided through LiveChat.
数量效益
  • 25% increase in average order value
  • 90% customer satisfaction
  • 1.7% of the company’s profits in the digital channel involved chat

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