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Customers.ai! > 实例探究 > 通过聊天机器人驱动的广告打破开业记录
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Sharkey's Cuts For Kids: Record-Breaking Grand Opening with Chatbot-Powered Ads

技术
  • 应用基础设施与中间件 - 事件驱动型应用
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 时间敏感网络
挑战
打破企业开业纪录,以经济高效的方式推出最大规模的开业活动
关于客户
Sharkey's Cuts For Kids,一家位于德克萨斯州敖德萨的特许经营美发沙龙,由一对夫妇拥有
解决方案
使用点击 Messenger 的 Facebook 广告,通过自动聊天机器人在赠品中输入潜在客户、提供优惠券并协助预约
运营影响
  • The implementation of the chatbot-powered ads resulted in a record-breaking grand opening for Sharkey’s Cuts For Kids. The salon was able to generate more than 100 appointments on Grand Opening Day, breaking the previous corporate record. The event was completely filled, leading to the decision to extend the voucher through the weekend. This resulted in an additional 60+ appointments for the next day, without any increase in costs. The company also saw a significant reduction in CPA by 58% when compared to previous franchise grand openings, all through Messenger ads and chatbot funnels. The campaign demonstrated that Messenger ads using interest targeting had a much higher conversion rate than other marketing avenues and techniques previously used by the franchise.

数量效益
  • 120 Appointments Booked

  • 101 Haircuts Performed

  • 58% Decrease in CPA

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