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Sharkey's Cuts For Kids: Record-Breaking Grand Opening with Chatbot-Powered Ads

Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
Applicable Functions
  • Sales & Marketing
Use Cases
  • Chatbots
  • Time Sensitive Networking
The Challenge

Sharkey’s Cuts For Kids, a franchised hair salon in Odessa, TX, aimed to break the corporate grand opening record of 78 services without spending a fortune on ads. The salon, managed by a husband and wife team, wanted to maximize ad results while reducing the time spent in customer support. The challenge was to generate high-quality, cost-efficient salon bookings for the grand opening. The goal was to shatter previous franchise records and launch the largest Grand Opening in the most cost-efficient way. The challenge was to create a system that would not only attract potential clients but also assist them in booking their appointments for the Grand Opening Day.

About The Customer

Sharkey’s Cuts for Kids is a franchised hair salon located in Odessa, TX. The salon, which opened in 2019, is owned and managed by a husband and wife team who handle customer care and salon operations together. The salon focuses on creating a unique experience where haircuts are cool and fun rules. Prior to running the campaigns, they hoped to break the corporate grand opening record of 78 services and maximize ad results while reducing the time spent in customer support by funneling prospects through a Messenger chatbot.

The Solution

Sharkey’s Cuts For Kids partnered with Almost Magical Marketing to test Facebook ads that click to Messenger where an automated Customers.ai chatbot was used. The chatbot was designed to enter potential clients in a giveaway, deliver a voucher, and assist applicants in booking their appointment for Grand Opening Day. To increase excitement around the event, Sharkey’s launched a giveaway that would announce a winner on the Grand Opening date. The giveaway was promoted via Facebook ads to interest-based audiences and drove people to Messenger where the bot captured their information, gave them a voucher for the event, entered them into the giveaway, prompted them to book an appointment, and asked for permission to send them reminders about the event.

Operational Impact

  • The implementation of the chatbot-powered ads resulted in a record-breaking grand opening for Sharkey’s Cuts For Kids. The salon was able to generate more than 100 appointments on Grand Opening Day, breaking the previous corporate record. The event was completely filled, leading to the decision to extend the voucher through the weekend. This resulted in an additional 60+ appointments for the next day, without any increase in costs. The company also saw a significant reduction in CPA by 58% when compared to previous franchise grand openings, all through Messenger ads and chatbot funnels. The campaign demonstrated that Messenger ads using interest targeting had a much higher conversion rate than other marketing avenues and techniques previously used by the franchise.

Quantitative Benefit

  • 120 Appointments Booked

  • 101 Haircuts Performed

  • 58% Decrease in CPA

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