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Shopify's Conversational Shopping Experience: A Case Study
技术
- 基础设施即服务 (IaaS) - 虚拟私有云
- 传感器 - 条码阅读器
适用行业
- 服装
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
服务
- 硬件设计与工程服务
- 系统集成
挑战
Shopify 面临的挑战是引导商家选择正确的 POS 捆绑包并收集零方数据以了解有关访问五金店的商家的更多信息。
关于客户
Shopify 运营两家电子商务商店:Shopify Hardware Store 和 Shopify Supply。五金店为品牌零售店销售硬件产品。客户是访问商店为其实体店购买硬件的商家。
解决方案
Shopify 实施了 Octane AI 的 Shop Quiz,向商家询问他们的 POS 需求并创建咨询式在线购物体验。该测验确保商家无需搜索硬件产品并阅读帮助文档即可自行捆绑 POS 系统。 Shopify 添加了逻辑来个性化对话,并将商家引导至最佳结果页面和随附产品。他们还收集了每个测验用户的零方数据,以了解有关他们的目标、零售地点和特定硬件要求的更多信息。
运营影响
相关案例.
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