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Adverity > 实例探究 > Sportswear Innovator 的数据效率和准确性提高了 60%
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Sportswear Innovator ODLO Boosts Data Efficiency & Accuracy by 60% with IoT

技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 可穿戴设备 - 智能服饰
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
挑战
全球零售商 ODLO 缺乏统一的数据解决方案来跟踪 Google 和 Facebook 等在线渠道以及国际零售商店的营销活动绩效。该团队从各种孤立的营销工具中手动收集数据,既耗时又压力很大。他们无法准确预测投资回报率。
关于客户
ODLO 是一家国际零售商,提供季节性运动服装、内衣和打底衣。他们在欧洲 10 多个国家和美国设有在线商店,并在全球拥有 8,000 家零售店。他们已经拥有基于 Microsoft Azure 和 Power BI 的 IT 基础设施。
解决方案
ODLO 与 Adverity 合作,实现数据协调、清理和准备流程的自动化。他们使用 Adverity 的平台创建了一个整合的数据中心,这提高了购买渠道的可见性,并使他们能够监控每个电子商务 KPI。这种自动化和可视化解决方案减少了手动流程,将数据准确性提高了 60%,并提供了活动结果的详细视图。
运营影响
  • The integration of Adverity’s platform into ODLO’s existing IT infrastructure brought about significant operational improvements. The automation of data collection boosted overall operational efficiency by 60%. By discarding manual processes and spreadsheets prone to human errors, data accuracy was improved by 60%. The team could now monitor and control operational eCommerce KPIs through Adverity and Power BI. This newfound precision provided a detailed view of campaign outcomes, fostering smarter strategies to drive traffic and grow online sales. The ability to allocate ad budgets based on hard numbers increased profitability for the organization. The time saved on data management and report creation allowed the team to focus on more value-driven projects, enhancing the overall productivity and effectiveness of the organization.
数量效益
  • Operational productivity increased by 60% due to data automation
  • Data accuracy improved by 60% by eliminating manual, error-prone processes
  • Time spent on managing data and creating reports was reduced by one-third

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