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Hotjar > 实例探究 > Spotahome 的 Hotjar 派对:改善用户体验和协作
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Spotahome's Innovative Use of Hotjar for User Experience Improvement

适用行业
  • 城市与自治市
  • 教育
适用功能
  • 产品研发
挑战
Spotahome 需要一种方法来了解其用户并确定其网站的改进机会。
关于客户
Spotahome 是一个中长期租赁在线平台,业务遍及欧洲 100 个城市,拥有约 180 名员工。
解决方案
客户知识经理 Sara 开始举办 Hotjar 派对,向产品和工程团队展示录音和热图。这使他们能够直接了解用户如何与功能交互并识别错误和问题。
运营影响
  • The use of Hotjar has led to significant operational improvements at Spotahome. The Hotjar parties have not only increased the company-wide use of the tool but also fostered a culture of collaboration and shared learning. Developers and product managers now have firsthand insights into how users interact with the features they build, leading to more user-centric product development. The use of Hotjar's new features, such as the relevance score and Highlights, has also made it easier to find and organize valuable insights from the vast amount of data. Furthermore, the use of Hotjar surveys has allowed Spotahome to continue gathering valuable user feedback despite budget cuts due to Covid-19. This has led to major improvements, such as fixing the calendar section in the app, which was identified as a problem area through user feedback.

数量效益
  • The company-wide use of Hotjar increased significantly after the introduction of Hotjar parties.

  • Numerous bugs were identified and fixed as a result of insights gained from Hotjar recordings.

  • The use of Hotjar surveys as a cost-effective alternative to user interviews led to significant cost savings.

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