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Sunny Delight Beverages Co. Case Study
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 物流运输
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
挑战
Sunny Delight Beverages Co. 是北美领先的果汁饮料生产商，其传统商业智能应用程序面临挑战。该公司有八个不同的传统商业智能应用程序，所有应用程序都有独立的数据孤岛。这导致向高管展示的数据相互矛盾，因为最终用户使用的是独特的数据孤岛。这种差异导致收入不可预测、利润率低于必要水平、库存缓冲高，以及缺乏对促销真正盈利能力的理解。SunnyD 现有的传统系统过于单一，无法支持用户自助服务和灵活性。另一方面，最终用户数据发现工具会放大现有的数据孤岛。
关于客户
Sunny Delight Beverages Co. 是北美领先的果汁饮料生产商。该公司拥有四个品牌，包括其旗舰品牌 SunnyD。当该公司从宝洁公司分拆出来时，它拥有八个不同的传统商业智能应用程序，所有应用程序都具有独立的数据孤岛。这导致向高管展示的数据相互矛盾，因为最终用户正在处理独特的数据孤岛。该公司认识到需要现代化并采取战略性的商业智能方法。他们的目标是让最终用户能够以业务速度做出决策，同时提供治理和公司数据的整体视图。
解决方案
SunnyD 选择 Birst Networked BI 来整合来自多个来源的数据，实现透明的数据治理，同时为技术和非技术用户提供自助分析功能。Birst 为 SunnyD 提供了一个用于数据聚合、细化和治理的一体化平台，并提供了按需定制的部门级仪表板。其全面的解决方案不仅使业务线具有部门级灵活性，而且还提供了企业范围内的数据一致性。这种跨职能可见性创造了巨大的商业价值。例如，传统上由营销部门衡量的促销提升也会影响由物流部门衡量的运输费用。通过认识到这种互动，SunnyD 能够在这两个领域做出改进。
运营影响
数量效益
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