下载PDF
Technopolis implements a winning omni-channel retail strategy with SAP and IBM
技术
- 平台即服务 (PaaS) - 应用开发平台
- 应用基础设施与中间件 - 数据库管理和存储
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 零售店自动化
服务
- 系统集成
- 软件设计与工程服务
挑战
Technopolis 是保加利亚一家领先的消费技术和家用电器零售连锁店,其在线销售面临挑战。尽管在线销售越来越受欢迎,但由于后端系统在高需求下苦苦挣扎,客户对糟糕的网络性能感到失望。营销团队无法连接在线和店内促销,导致错失销售机会。该公司希望引入真正的全渠道零售,让客户能够交替浏览和购买线上和线下商店,并整合营销和促销。然而,其当前的软件和系统环境无法提供所需的全渠道功能。
关于客户
Technopolis 成立于 1993 年,是保加利亚领先的消费技术和家用电器零售连锁店之一,拥有多家实体店和大量在线业务。该公司于 2001 年开设了第一家大卖场,目前经营着 31 家商店,年收入超过 2.5 亿欧元。为了应对快速增长,Technopolis 于 2008 年实施了 SAP® ERP 软件进行一般业务管理,后来又扩展了 SAP 客户关系管理解决方案,为不断增长的在线业务提供营销支持。
解决方案
Technopolis 与 IBM 全球商业服务部合作实施了完全集成的 SAP hybris B2C Commerce 解决方案,该解决方案将在线和店内零售相结合,为客户提供卓越的全渠道购物体验。该解决方案实施了 11 个月,IBM 将该系统与 Technopolis 现有的 SAP ERP 和 SAP CRM 环境进行了集成。新解决方案使 Technopolis 能够以前所未有的方式管理其促销活动,并使该公司能够为客户提供在线订购商品并从他们选择的方便地点提货的选项。
运营影响
数量效益
相关案例.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.