下载PDF
The Google Analytics 360 Suite increases Domino’s monthly revenue by 6%
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 食品与饮料
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
挑战
Domino's 是英国、爱尔兰共和国、德国和瑞士的一家领先披萨外送连锁店，它面临着整合跨设备营销衡量标准和创建客户行为整体视图的挑战。该公司的成功源于早期对强大的电子商务和移动商务平台的投资，这些平台促进了披萨的轻松购买。然而，来自以渠道为中心的工具的孤立分析数据限制了团队获取跨所有设备和渠道洞察的能力。团队意识到有价值的数据洞察就在触手可及的地方。为了取得成功，他们知道必须打破孤岛，连接数据集，并获得有效的报告，以便更全面、更切实地了解客户行为。
关于客户
Domino's 是英国和爱尔兰共和国领先的披萨外送连锁店，也是德国和瑞士的主要特许经营店。该公司以其数字创新而闻名，早期投资于强大的电子商务和移动商务平台，帮助人们轻松购买披萨。Domino's 于 1999 年在线销售了第一批披萨，此后推出了适用于各种平台的应用程序，包括 iPhone、Android、iPad、Windows 和 Xbox。在英国和爱尔兰，在线销售额同比增长 30%，目前占所有销售额的近 70%，其中 44% 的在线销售额是通过移动设备完成的。
解决方案
Domino's 与 Google Analytics 授权经销商 DBi 合作，实施了 Google Analytics 360、Google Tag Manager 360 和 Google BigQuery。DBi 利用数据层的强大功能，数据层是写入页面代码的信息存储库，用于存储和向 Google Tag Manager 360 发送信息。DBi 在 Domino's 的许多应用和网站上部署了 Tag Manager 360，为公司的所有电子商务跟踪和报告需求设置了自定义标签。Domino's 和 DBi 连接了有价值的数据集。DBi 使用 Google BigQuery 开发了一个自定义解决方案，以快速、高效且经济的方式存储和查询 Domino's 的海量数据集。Google Analytics 360 中的 BigQuery Export 功能帮助 Domino's 每天自动将原始数据导出到 BigQuery 项目。
运营影响
数量效益
相关案例.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
Coca Cola Swaziland Conco Case Study
Coco Cola Swaziland, South Africa would like to find a solution that would enable the following results: - Reduce energy consumption by 20% in one year. - Formulate a series of strategic initiatives that would enlist the commitment of corporate management and create employee awareness while helping meet departmental targets and investing in tools that assist with energy management. - Formulate a series of tactical initiatives that would optimize energy usage on the shop floor. These would include charging forklifts and running cold rooms only during off-peak periods, running the dust extractors only during working hours and basing lights and air-conditioning on someone’s presence. - Increase visibility into the factory and other processes. - Enable limited, non-intrusive control functions for certain processes.
Case Study
Temperature Monitoring for Restaurant Food Storage
When it came to implementing a solution, Mr. Nesbitt had an idea of what functionality that he wanted. Although not mandated by Health Canada, Mr. Nesbitt wanted to ensure quality control issues met the highest possible standards as part of his commitment to top-of-class food services. This wish list included an easy-to use temperature-monitoring system that could provide a visible display of the temperatures of all of his refrigerators and freezers, including historical information so that he could review the performance of his equipment. It also had to provide alert notification (but email alerts and SMS text message alerts) to alert key staff in the event that a cooling system was exceeding pre-set warning limits.
Case Study
Coca-Cola Refreshments, U.S.
Coca-Cola Refreshments owns and manages Coca-Cola branded refrigerators in retail establishments. Legacy systems were used to locate equipment information by logging onto multiple servers which took up to 8 hours to update information on 30-40 units. The company had no overall visibility into equipment status or maintenance history.
