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The History and (Data) Science of Commerce
技术
- 分析与建模 - 实时分析
适用行业
- 电子商务
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 零售店自动化
服务
- 数据科学服务
- 软件设计与工程服务
挑战
电子商务的兴起导致许多实体店倒闭,美国人每年在网上的消费超过 4000 亿美元。然而,网上购物体验主要是交易性的,缺乏实体购物所带来的人际互动和情感。Hush 是美国顶级社交商务应用,旨在将购物的社交性带入数字世界。该公司认为,购物是一种社交体验,许多购买都是体验性和情感性的。对于 Hush 的重点美容产品来说尤其如此,人们希望与志同道合的人互动并谈论他们要购买的东西。
关于客户
Hush 是美国顶级社交商务应用,致力于将购物的社交性带入数字世界。该公司认为,购物是一种社交体验,许多购买都是体验式和情感性的。对于美容产品尤其如此,而美容产品正是 Hush 的重点。该公司投入巨资成为移动优先的在线零售商,利用对用户产品品味和购物偏好的洞察来策划每位客户的应用内体验。Hush 已在其应用中直接构建了专有的社交信息流,并根据用户行为不断更新。
解决方案
Hush 投入巨资,致力于成为一家以移动为先的在线零售商,利用用户对产品品味和购物偏好的洞察来策划每位客户的应用内体验。该公司已在其应用中直接构建了专有的社交信息流,并根据用户行为不断更新。在 Hush 的应用和社交信息流背后,数十个数据科学模型全天候运行,为用户提供个性化的产品推荐、定制的折扣套餐和互动奖励机会。这些模型使用 Alteryx 进行部署和管理。该平台允许数据科学团队将使用 Python 构建的预测模型嵌入到移动应用中,而无需将其重写为后端 Web 应用语言。
运营影响
数量效益
相关案例.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.