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CallRail > 实例探究 > Toronto Tees rescues 15-20% of their lost leads thanks to Lead Center
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Toronto Tees rescues 15-20% of their lost leads thanks to Lead Center

技术
  • 功能应用 - 远程监控系统
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 远程资产管理
服务
  • 云规划/设计/实施服务
挑战
Toronto Tees, a custom t-shirt printing business, was facing a challenge in managing their online and phone orders. The team members were also responsible for operating a brick-and-mortar store, which made it difficult for them to handle incoming calls. They designated one person, Kyle Pullin, to be the principal customer service contact. He was receiving about 100 calls per day, which were forwarded to his cell phone. However, this system was not efficient as he had to pick up the phone even when it was a personal call. The owner, Joe, was also facing staffing issues due to COVID-19, which made it difficult to have someone available 24/7 to pick up phone calls.
关于客户
Toronto Tees is a custom t-shirt printing business based in Toronto, ON. The company has been in operation for 17 years and has two retail locations. While most of their team works from these two retail stores, the majority of their business comes from their website and phone calls to their customer support line. The owner, Joe Taylor, estimates that about 95% of their orders now come through online, a significant increase from 50% around half a decade ago. The company has designated one person, Kyle Pullin, to be the principal customer service contact.
解决方案
Toronto Tees implemented CallRail's Lead Center as their business communications solution. This system allowed them to manage their calls more efficiently. The owner, Joe, found the system to be very useful in managing their leads. Kyle, who was responsible for taking calls and routing orders to the stores for printing, became a power user of the Lead Center mobile app. This allowed him to manage his calls more effectively and separate his personal calls from business calls.
运营影响
  • The implementation of Lead Center has allowed Toronto Tees to manage their calls more efficiently.
  • The system has helped in separating personal calls from business calls, making it easier for the team to manage their tasks.
  • The Lead Center mobile app has been particularly useful for the principal customer service contact, Kyle, in managing and routing orders to the stores for printing.
数量效益
  • The business converts about 10% more of their leads since implementing Lead Center.

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