下载PDF
Adverity > 实例探究 > 从低价值数据任务到高价值见解:卡特如何利用物联网来优化营销活动
Adverity Logo

Transforming Data Management for Enhanced Marketing Insights: A Case Study on Carter's

技术
  • 分析与建模 - 预测分析
  • 可穿戴设备 - 智能服饰
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
挑战
Carter's 的团队忙于收集和分析来自不同来源(包括 Google SA 360 和 Facebook)的大量绩效营销数据。渠道经理继续使用手动电子表格来收集数据,尽管这被认为是一项低价值且费力的任务。他们希望通过检查特定数据点来了解潜在客户和现有客户如何与营销活动互动,以提高未来的绩效。
关于客户
Carter's 是美国最大的婴儿和儿童服装品牌营销商。他们通过公司拥有的零售店以及全国百货商店和零售商销售产品。
解决方案
Carter's 的团队选择 Adverity 来自动化和升级他们的数据摄取流程,以便在营销活动方面取得更大进展。 Adverity 的自动化功能使渠道经理能够几乎实时地快速分析和建立报告。更智能、更准确的数据揭示了更强有力的故事,为 Carter's 提供了深化客户细分和客户旅程映射的事实。
运营影响
  • The implementation of Adverity transformed Carter's operational efficiency and marketing effectiveness. The ability to automate routine data and reporting processes significantly improved workflow productivity, enabling the team to keep up with the fast-paced retail industry. The enhanced data quality allowed the team to gain deeper insights into customer behaviors and interests, which in turn informed their marketing strategies. For instance, if certain campaigns performed better in specific cities, the team could increase spending in those areas. The improved data also enabled Carter's to get more prescriptive with marketing campaigns and predictive analytics, allowing for more precise customer segmentation and journey mapping. This depth of knowledge about customer types facilitated the development of marketing strategies with greater precision.
数量效益
  • Carter's was able to analyze and establish reporting in near-real time, significantly reducing the time spent on data management.
  • The automation provided by Adverity allowed for greater data accessibility across the organization, enhancing the efficiency of different teams.
  • The solution enabled Carter's to deepen customer segmentation and journey mapping, leading to more targeted and effective marketing strategies.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.