下载PDF
Iris > 实例探究 > 转型星巴克:鼓舞人心的旅程和重塑“第三空间”
Iris Logo

Transforming Starbucks into an Inclusive and Inspiring 'Third Place' through IoT

技术
  • 网络与连接 - 无线接入网
适用行业
  • 零售
适用功能
  • 销售与市场营销
挑战
星巴克希望将其品牌恢复为包容性和鼓舞人心的“第三空间”,欢迎所有人在这里工作、重新调整、联系并进一步激发他们的热情。
关于客户
星巴克是一家著名的咖啡连锁店,希望为年轻一代提供一个开辟自己道路的空间,并庆祝有进取心的个人的旅程。
解决方案
艾里斯(Iris)创建了一个综合活动,其中包括一部英雄电影,展示了一位鼓舞人心的创意企业家的旅程,她将星巴克作为她的工作场所。该活动通过多种渠道进行,包括电影院、BVOD、在线视频、社交媒体和店内。
运营影响
  • The campaign was successful in transforming Starbucks into an inclusive and inspiring 'Third Place'. It not only reinstated the brand as a welcoming space for all but also celebrated the journeys of enterprising individuals. The campaign was able to resonate with the younger generation, providing them with a space to forge their own path. The hero film and the wider campaign were successful in uplifting and inspiring others to follow their passions. The high Video Through Rates across various platforms and the low cost per completed view on YouTube indicate the campaign's wide reach and cost-effectiveness.
数量效益
  • 56% Twitter Video Through Rate (VTR)
  • 91% YouTube Video Through Rate (VTR)
  • 89% Facebook/Instagram Video Through Rate (VTR)

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.