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Transitioning to Online Retail: The Dream Workshop's Success Amid COVID-19
技术
- 传感器 - 流量计
- 传感器 - 液体检测传感器
适用行业
- 水泥
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 零售店自动化
- 交通监控
服务
- 系统集成
- 测试与认证
挑战
The Dream Workshop 是一家床垫维修和制造企业,在哥斯达黎加的 COVID-19 封锁期间面临着向在线销售转型的挑战。他们需要创造一种舒适的在线体验,以鼓励在一个只有 5% 的销售额发生在网上的国家/地区进行销售。
关于客户
Dream Workshop 是哥斯达黎加的一家床垫维修和制造公司。他们专注于个性化床具并提供床垫组件的店内测试。他们希望吸引在线销售并通过实时聊天与客户互动。
解决方案
梦想工场实施了多项策略来克服挑战。他们使用 ManyChat 将 Facebook 广告流量引入机器人流程和登陆页面,引导客户前往他们的电子商务商店。他们利用本地在线支付平台 Olaba 来轻松实现在线支付。他们还建立了新的 100 天睡眠测试,让顾客在购买时感到放心。此外,他们还使用 Facebook 动态广告、ManyChat 实时聊天和 WhatsApp 测试了不同的转化路径,以提供个性化的客户支持。
运营影响
数量效益
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