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实例探究 > Uncovering Factors Contributing to Inconsistent Conversion

Uncovering Factors Contributing to Inconsistent Conversion

技术
  • 分析与建模 - 预测分析
  • 功能应用 - 远程监控系统
适用行业
  • 零售
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 数据科学服务
  • 系统集成
挑战
Consistent traffic, but also consistent lulls in conversion. In-store analytics showed consistent traffic at an international airport location, but revealed consistently low conversion at specific times and days of every week. The retailer was interested in using in-store analytics to better understand what factors were contributing to the consistently under-performing periods of time.
关于客户
A century-old luxury brand who sells products exclusively through an international network of authorized dealers, jewelers, and some 400 company-owned boutiques, this brand has become world-renowned as it shares its stories of preservation and opulence.
解决方案
RetailNext deployed traffic sensors at the front entrance of the retail location to measure traffic, and integrated the Point-of-Sale (POS) system to accurately calculate conversion. However, nothing in the correlated data pointed to an obvious cause-and-effect relationship. Then, RetailNext examined arriving and departing flights within the same time frame as the lower-than-normal conversion periods, and the deeper analysis revealed that the periods with lower conversion coincided with flights to and from Brazil. The retailer realized the store lacked a Portuguese-speaking sales associate at those critical times.
运营影响
  • Armed with these new insights, the retailer adjusted its staffing schedule and added at least one Portuguese-speaking sales associate during the low conversion periods.
  • As a result of this adjustment, conversion for the previously underperforming times and days of the week rose to a level consistent with the other hours of store operations.
数量效益
  • Conversion rates during previously underperforming times increased to match other operational hours.

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