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CARTO > 实例探究 > Wecity: Using Location Intelligence to drive sustainable mobility strategies in smarter cities
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Wecity: Using Location Intelligence to drive sustainable mobility strategies in smarter cities

技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • 城市与自治市
  • 运输
适用功能
  • 物流运输
用例
  • 实时定位系统 (RTLS)
  • 智慧城市运营
服务
  • 数据科学服务
挑战
Wecity, a sustainable mobility app, wanted to crowdsource and visualize smartphone-generated location data collected from thousands of users every month, for both their web and mobile app. They needed a location technology that would allow them to seamlessly collect, visualize and analyze user-routing data from cities and governments, and also about intermodality for potential partners, to create safety insights and indicators for its users. They also wanted to create a compelling platform by embedding maps that were beautiful and easy to use, as well as in line with the rest of their app.
关于客户
Founded in Italy in 2014, Wecity is a sustainable mobility app that rewards citizens using greener transport methods like cycling and public transportation. Wecity has gamified this process by providing an interface in which commuters who choose to travel smart around their cities – and therefore reduce their carbon footprint – are rewarded with credits. Wecity does this in several ways, such as providing a platform for carpooling and also with street safety mapping for bikers in major Italian cities, therefore enabling a faster adoption of sustainable mobility. Creating unique mobility and modality insights every day, they are also working with local governments to see how their data can help build smarter cities across Europe.
解决方案
Wecity started using CARTO Builder in 2016, which enabled them to map street safety for bikers across 18 cities in Italy by using Location Intelligence technologies. CARTO’s CSS has enabled the company’s product and design team to create clear and compelling visualizations, using features such as the torque function (now animated) to render journeys through time. Over time, the Wecity team realized that manipulating data with CARTO Builder was easy with its widget-driven interface, since Builder is known for making Location Intelligence accessible to business users and not just developers with coding skills.
运营影响
  • Wecity was able to build a collaborative platform across 18 cities in Italy to determine street safety, an initiative made possible using CARTO’s CSS.
  • Users can access the UCI, a unique index that calculates safety based on an algorithm that measures reviews, mapped miles and city coverage percentage.
  • Users can access each of city’s mapped streets and view their safety rating and distribution. They can also how many user reviews are available for each street, and add their own.
数量效益
  • Wecity is now able to visualize mobile app data created by 12,000 active users every month across 18 cities in Italy.

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