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West Marine's Transformation: Elevating Customer Data Insights with PK and Alteryx
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 电表
适用行业
- 海洋与航运
- 零售
用例
- 智慧城市供水管理
- 泄漏与洪水监测
挑战
West Marine 在管理和分析客户数据方面面临挑战。他们依赖第三方供应商和外部数据库,这些数据库成本高昂且不互连。他们希望收回对客户数据的控制权并充满信心地信任它。
关于客户
West Marine 是美国最大的划船和船舶用品零售商。他们在全国拥有 240 家商店,从事零售和批发业务。他们的使命是为任何对水上生活方式感兴趣的人提供装备、教育和启发。
解决方案
West Marine 向值得信赖的合作伙伴 Alteryx 寻求帮助,帮助他们在获取、丰富和分析客户数据方面实现自助服务。 Alteryx 提供了一个平台,允许 West Marine 创建他们拥有、控制和管理的高质量数据的单一来源。支持合作伙伴 PK 与 West Marine 合作,以满足他们的特定需求并开发客户的综合视图。
运营影响
数量效益
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