Workiva's Transformation: Achieving 1900% ROI with Drift

The implementation of Drift transformed Workiva's sales process and business model. The onboarding experience with Drift was highly appreciated by the Workiva team, setting a new standard for onboarding with other vendors. The Drift team was praised for their ability to bring fresh ideas, recognize when something doesn't work, and tweak it accordingly. The use of Drift Chat and Drift Prospector accelerated the sales cycle and provided valuable insights on buyer behavior. The team was able to prioritize higher-intent accounts with hyper-personalized outreach to build their pipeline. The use of Drift Video allowed for more personalized and attention-grabbing outreach. The introduction of Drift Fastlane allowed buyers to skip the form queue and speak directly to sales, significantly increasing inbound activity. The success with Drift led to its expansion into Workiva's EMEA sales organization, which operates on a different sales model.

Sales cycle became 2X faster

Achieved a 1900%+ ROI

Generated $13M in incremental pipeline