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MoEngage > 实例探究 > XL Axiata 通过 MoEngage 克服细分和自动化挑战

XL Axiata Leverages MoEngage for Enhanced Customer Segmentation and Automation

技术

网络安全和隐私 - 入侵检测

适用行业

电信

用例

行为与情绪追踪
牲畜监测

挑战

XL Axiata 在细分和自动化客户参与方面面临挑战

关于客户

XL Axiata 是印度尼西亚最大的电信运营商之一，拥有超过 5,490 万用户

解决方案

MoEngage 提供了根据行为和自动化参与来细分客户的解决方案

运营影响

The partnership with MoEngage resulted in a significant improvement in XL Axiata's customer engagement strategy. The ability to segment millions of customers based on their behavior made it easier for the team to add customers into the relevant flow and automate engagement. This automation not only streamlined the process but also ensured that customers were engaged at every stage of their lifecycle. The use of A/B testing allowed the team to experiment with their messaging and timing, leading to maximized customer engagement. Overall, the solution provided by MoEngage helped XL Axiata overcome their segmentation and automation challenges, leading to improved customer engagement.

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