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Infobip > 实例探究 > 增强全渠道能力:Yespo 通过 Viber Business Messages 取得成功
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Yespo's Revenue Growth through Viber and Infobip Integration

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 零售
适用功能
  • 销售与市场营销
服务
  • 系统集成
挑战
Yespo 是一个 B2C 全渠道客户数据平台,希望将 Viber 作为可扩展的富媒体消息传递渠道添加到其现有的渠道组合中。
关于客户
Yespo 是一个客户数据平台,可帮助在线企业实现营销自动化。它们使品牌能够管理跨渠道活动,并向欧洲各地的电子商务和零售企业提供个性化的沟通。
解决方案
Yespo 选择 Infobip 作为批发合作伙伴,将 Viber 集成到他们的平台中,从而实现个性化的品牌与消费者的联系并增强客户旅程。 Infobip 为 Viber Business Messages 提供了各种实施选项和灵活的 API。
运营影响
  • The collaboration with Infobip helped Yespo take their omnichannel capabilities to the next level, which directly impacted the number of messages sent and revenue achieved. Some of Yespo’s clients noted that Viber became their number one channel for repeat purchases. For instance, Brazil and Ukraine based eCommerce marketplace Shafa used Viber via Yespo for omnichannel cascade campaigns, resulting in 2.5x more orders at half the operational cost. Superstore Auchan Ukraine used Yespo to engage with customers via Viber, resulting in 20% of total revenue coming from Viber users and of that, 70% was due to the cart abandonment trigger. After the success of Viber Business Messages, Yespo is now exploring the use of Viber Bots via Infobip.
数量效益
  • 459% increase in revenue for Yespo
  • 17 times increase in the number of messages sent via Yespo platform
  • 245% year-on-year growth in supplier interactions

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