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Zero-Party Data Strategy: A $500k Success Story of Skinny Mixes
技术
- 传感器 - 电表
适用行业
- 电网
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 智慧城市供水管理
- 泄漏与洪水监测
挑战
Skinny Mixes 希望更好地了解客户并提高参与度。
关于客户
Skinny Mixes 是健康饮料行业价值数百万美元的品牌,提供多种产品。他们优先考虑社区驱动的营销和良好的客户体验。
解决方案
Skinny Mixes 在其 Shopify 商店中部署了 Octane AI,并构建了一个食谱查找测验来收集客户的口味和偏好。他们还使用零方数据个性化自己的渠道。
运营影响
数量效益
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