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Octane AI > 实例探究 > Skinny Mixes 如何利用零方数据在一个月内赚取 50 万美元
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Zero-Party Data Strategy: A $500k Success Story of Skinny Mixes

技术
  • 传感器 - 电表
适用行业
  • 电网
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 智慧城市供水管理
  • 泄漏与洪水监测
挑战
Skinny Mixes 希望更好地了解客户并提高参与度。
关于客户
Skinny Mixes 是健康饮料行业价值数百万美元的品牌,提供多种产品。他们优先考虑社区驱动的营销和良好的客户体验。
解决方案
Skinny Mixes 在其 Shopify 商店中部署了 Octane AI,并构建了一个食谱查找测验来收集客户的口味和偏好。他们还使用零方数据个性化自己的渠道。
运营影响
  • The zero-party data strategy not only boosted Skinny Mixes' sales but also provided valuable insights into customer behavior. For instance, through the quiz, the brand discovered that a large group of customers were using their syrups to flavor water, a use case they hadn't considered before. This insight led to the expansion of recipes in that category, and flavored water soon became one of the main uses for Skinny Mixes’ syrups. This example demonstrates the potential of zero-party data in informing product development and marketing strategies.

数量效益
  • $500,000 in revenue attributed to Octane AI in one month

  • Collected 107,000 zero-party data points in one month

  • Collected 13,000 emails via its quiz in one month

相关案例.

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