VMware Tanzu

Quickly Developing Licensing Applications to Improve the Product Licensing ProcessToday, EMC has a huge and varied technology portfolio with approximately 80 different product lines with multiple products in each. Additionally, products are sold to different market segments and different market types. This creates a significant challenge as multiple licensing algorithms and schemes are required to support EMC’s broad portfolio of products.According to Brian Walsh, Architect for Licensing Applications, EMC IT, the company is always adjusting the way it delivers products to meet market changes, and it needs to be able to support quickly changing licensing schemes, how products consume licenses, as well as the whole lifecycle of license management.“We have to be able to react very quickly and support a global customer base,” says Walsh. “We need a platform that allows us to rapidly build licensing applications to support the complete lifecycle of licensing agreements that EMC has with customers.”

Hyundai AutoEver, a key player in supporting Hyundai Motor Group’s IT initiatives, was faced with the challenge of modernizing their applications and technology to provide personalized digital experiences for drivers. With over four million Hyundai vehicles connected to the cloud, a number expected to increase annually, the company needed to strengthen their expertise in embedded automotive software to bridge the gap between the car and mobility ecosystems. A specific example of this was their Bluelink® mobile app, a luxurious, connected car service offering various features such as remote start, door lock and unlock, on-demand diagnostics and alerts, destination search, and remote car finder.

Thales, a global leader in aerospace, space, defense, ground transportation, and security, was facing the challenge of keeping up with the rapidly changing world. The company needed to stay committed to building innovative solutions that would not only benefit their customers but also their business. The challenge was to transform their approach to technology in a way that would allow them to grow and maintain their position as a global leader in their respective fields.