Jefferson University and Health System, a rapidly growing institution in the healthcare and education sector, was facing challenges in capturing metrics to measure the success of their Blueprint for Strategic Action (BSA) initiatives. The BSA was a strategic plan aimed at optimizing operations, enhancing consumer experience, and delivering business value. The Technology Innovation and Consumer Experience group within the Information Services & Technology team was tasked with leveraging technology to achieve these goals. However, they needed a way to operationalize the BSA in a manner that allowed the executive team to receive continuous updates on progress.

Express Locations, a premium retailer for T-Mobile USA, faced significant challenges in distributing timely information to their front-line sales associates. The company was hindered by an inefficient process to get data into the hands of those that drive the business. They lacked a communication platform that was usable across stores, regions, and divisions. This lack of real-time communication and granular insights was affecting their productivity and customer satisfaction.

Univision, the largest Spanish language broadcast television network in America, was facing a significant challenge in gaining real-time revenue insights to make informed business decisions and optimize revenue yield. The company needed granular insights into revenue, impressions, and cost per impression. However, they had no visibility into data by device, by platform, or by partner. This lack of data visibility was hindering their ability to make strategic decisions and optimize their programmatic advertising efforts.

Colony American Finance (CAF) was facing a significant challenge in managing and integrating data from various business and marketing platforms. The data was scattered across more than a dozen different cloud-based applications, making it difficult to consolidate and analyze. The company was in dire need of a tool that could bring all this data into a single location for easy access and analysis.

Before implementing Domo, Builder Media Solutions was struggling with a time-consuming, manual, and often messy process of combining multiple data points together each month. This inefficient process was negatively impacting their client retention rate, which was only at 50 percent. The company was in dire need of a solution that could attribute their success directly to their efforts. They were looking for a central location to pull the different data channels together and needed the ability to spend time analyzing their data versus compiling it into reports each month.

European Wax Center, a rapidly growing lifestyle brand offering body waxing services and beauty products, was facing a challenge in consolidating and viewing transactional, associate, and guest data information across various company verticals including operations, finance, human resources, and legal. The data was spreadsheet-driven and flat, which made it difficult to analyze and draw insights from. The company needed a customizable data platform that could meet its specific business needs and allow for more efficient data analysis.

The Sandbox Agency, a full-service communication agency with a focus on the healthcare sector, was facing challenges in providing actionable insights into campaign performance to its clients. The agency's existing tools were limited in their ability to provide campaign analytics, which hindered their ability to provide clients with customized reporting. The agency wanted to provide clients with a way to layer and visualize campaign data. They also needed a more efficient way to combine and present analysis from multiple data sources.

Timbers Resorts is a global firm that operates sixteen luxury resorts in various locations around the world. The company needed a vertically integrated solution to track interior design, construction, operation, and exchange system information across 12 different time zones. Prior to implementing Domo, the company received reports 20 days after the month closed and had no insight into sales data across zip codes. This lack of real-time data and insights posed a significant challenge for the company in making timely and informed decisions.

PrinterLogic, a leading enterprise print management solution provider, was facing challenges in accessing real-time data and insights for efficient decision-making. The executive team was unable to quantify the success of their efforts due to the lack of a comprehensive view of multiple data sources and millions of rows of data. They needed a tool that could connect to a rich set of data and be managed internally without requiring extensive technical resources. The company was spending a significant amount of time and resources on high-level individuals to pull reports, which was not cost-effective.

Turo, the world's largest peer-to-peer car-sharing marketplace, was facing challenges in making sense of their vast amount of data. The manual reporting process was tedious and slow, hindering the company's ability to make quick, data-driven decisions. Furthermore, the information wasn't delivered in real time, which further delayed the decision-making process. The company needed a solution that could automate their reporting process and provide real-time insights.

Purchasing Power, a successful online retailer, was facing challenges in communicating metrics to company stakeholders as it required too much human intervention. The decision-makers in the company also needed mobile access to their data for convenience and efficiency. The company was seeking a solution that could streamline the process of data access and sharing, and provide real-time insights for immediate action.

Randstad Sourceright, a global talent leader, was facing the challenge of connecting multiple systems across multiple customers and geographies into real-time and accurate data. The company was operating as a reactive and backward-looking metrics company. The lack of real-time data made it difficult for the company to foresee any issues that might affect meeting a customer deadline. This lack of predictive insights was affecting their ability to meet or exceed customer expectations.

eBay, a giant in online retail, was struggling with managing its vast amount of merchant data. The sales and marketing operations team found it extremely challenging to combine multiple data sources. The team was spending days building weekly reports in Excel, which were outdated by the time they reached their destination. The lack of a unified and updated view of their data was hindering their ability to make timely and informed decisions.

Vinomofo, an online wine retailer, was facing challenges with data accessibility. The company's data was locked in its custom-built website, and whenever executives needed data for marketing segmentation or other purposes, they had to request it from the web team. However, the web team was often occupied with other projects, making it difficult for executives to obtain the necessary data. This lack of easy access to data hindered the executives from making informed business and sales decisions. The company was in need of a solution that would allow them to take ownership of their data and have a one-stop shop for all data access.

GlamCorner, Australia’s largest online designer fashion rental destination, was experiencing rapid growth but lacked detailed and accurate data to manage this growth effectively. The company was struggling to identify bottlenecks as it scaled, and the management was often left guessing how to help the business reach its potential. They needed insights into their inventory and its performance over time. They were also looking for real-time data instead of updates that were only available every week or month.

Traveloka, a leading online travel portal in Southeast Asia, operates in a highly dynamic and competitive space. Any disruptions to the platform, even for a few minutes, could result in significant revenue loss. The company needed a tool that could provide real-time alerts for any disruptions, enabling quick rectification. Additionally, Traveloka required a self-service solution due to the high volume of employees needing access to data. The company was looking for a solution that could avoid creating a bottleneck for information and allow employees to serve themselves.

Christopherson Business Travel, a travel management company, was facing a challenge with its proprietary business travel software, AirPortal®. With millions of transactions flowing through its systems at any given moment, the company wanted a way to aggregate the data in a real-time dashboard. This would provide clients and internal employees better insights into how they are spending their travel budgets. The company needed to bring together data from multiple sources and inputs and was looking to consolidate the business reporting structure.

PBS, a private, nonprofit corporation, was facing a challenge in monitoring the web performance of all its properties. They had a selection of web analytics tools installed, but these proved difficult to maintain and use. PBS wanted to develop a coordinated approach to analysis and reporting that would inform their future strategic decisions. They needed a cohesive system across the entire enterprise, and for this they turned to Google Analytics. In addition to top-level analysis of PBS.org and PBSKids.org, they also hoped to implement a solution that would allow producers of individual programs to see only the data on those pages and microsites that related to their own shows. This challenge proved more difficult than the standard implementation of Google Analytics, since giving a producer access to one show would not only allow them to see all other shows, but would also force them to dig through massive amounts of data in order to find their own.

Posadas, Mexico’s largest hotel chain, was looking to improve its conversion rates by gaining a better understanding of customer behavior during the booking process. The company was using Google Analytics to analyze its website’s efficiency in converting visitors into customers. However, Posadas wanted to segment the traffic flowing through the conversion funnel to make a differentiated analysis for each of its over 100 hotels. The company also wanted to enrich the abandonment analysis by uncovering the opportunity cost of users leaving the booking process before completing a transaction.

Rozetka, Ukraine’s leading online retailer, was looking to increase revenue per user and average order value. The company had a large customer database and a wide variety of products, which provided a significant amount of data that could be used for product recommendations based on users' behavior and transactions. However, Rozetka needed help with product bundling, merchandising, product recommendations, and email campaigns. The company aimed to monetize its customer database through repeat sales and improve its direct marketing efforts.

The San Francisco Museum of Modern Art (SFMOMA) was one of the first museums to launch an institutional website. Their primary goal was to develop rich, dynamic content that engages visitors and keeps them coming back to the website as well as the physical museum. SFMOMA’s website receives nearly four times the number of visits than the physical museum. Providing compelling digital content that visitors want was as critical as hosting popular exhibitions. SFMOMA had been using another web analytics tool, but suspected an issue with accuracy. They were unable to monitor the usage of key investments in the website - such as audio, video, and specialized content. Finally, e-commerce tracking had not been installed properly, and so they were not measuring revenue or product sales from the online store.

Shoes of Prey, an innovative bespoke shoe label and online retail store, was looking to forge online partnerships leading to sales opportunities. As a new start-up, the company relied heavily on positive buzz about their products, so staying up-to-date on what’s being written about Shoes of Prey across websites and blogs was crucial. The company needed a way to monitor their website’s traffic and identify which blogs were sending the most valuable converting traffic to their website. They also faced the challenge of accurately tracking their conversion funnel due to their use of PayPal for payment processing.

Swissôtel Hotels & Resorts, a group of deluxe hotels in 26 cities worldwide, was facing challenges in understanding the performance of its digital marketing spend and monitoring user behaviors to tailor advertising for maximum appeal. The hospitality sector is highly competitive in search marketing, making it crucial for Swissôtel to track where its digital marketing spend is going and whether it's effective. Additionally, the ability to monitor who is spending money with the company is a significant benefit to investing wisely and generating future income. Swissôtel was running Google AdWords campaigns in Australia, the US, and the UK for one of its Singapore properties. The goal of the campaign was to drive sales by getting prospective customers to click on their AdWords ads and then make a purchase on their site.

Technologia, a leading business training firm in Montreal, had been successful with paid search marketing for years. However, they wanted to understand the influence of cost-per-click advertising on conversions, not just at the moment of sale, but in the days and weeks beforehand. They knew that potential customers did detailed research and made multiple visits to their website before buying. The challenge was to understand what influenced these customers along the way. They suspected that organic search and paid advertising were having just as much to do with sales as the strength of the Technologia brand.

TechSmith, a software company based in Okemos, Michigan, develops a variety of applications designed to narrow communication gaps through images, videos, online hosting, and remote usability testing. Online advertising is a key lead source for them, and they have used Google’s advertising tools over the years. TechSmith understood the importance of display advertising and its broad reach allowed them to find new customers who were previously unfamiliar with their products. However, they felt they were underestimating the impact of display using a Last Interaction Attribution model. TechSmith wanted a way to quantify Display’s effectiveness throughout the conversion funnel.

TiVo Inc., a global leader in the advanced television entertainment market, wanted to supplement its existing log-based tracking solution with an analytics tool better suited to its needs and budget. The existing solution required heavy customizations and significant development knowledge, and also kept data somewhat sheltered from teams that needed to see it most. TiVo’s app for smartphones and tablets allows customers to browse and schedule recordings and download or stream live or recorded shows to their mobile device, anywhere, for on-the-go viewing. The company wanted to measure user behavior inside the mobile app, see app usage patterns by category, and understand what content is consumed and how.

TopTarif.de, a leading German price comparison portal, was facing the challenge of identifying users who are highly likely to convert and appeal to them with advertisements. The company had been advertising with Google AdWords for several years using text ads, banners, and YouTube videos. However, they wanted to increase the probability of a conversion and reach interested users more effectively. They aimed to differentiate remarketing lists and adjust bids based on various factors such as the date of the last site visit, traffic origin, depth in the sales funnel, and the probability of conversion for a keyword.

TV App Agency, a pioneer in the development of applications for connected TVs, was facing a critical need to record data on clicks and downloads on apps for connected TV. The emerging platform was facing questions about monetization, and the agency needed to understand what consumers wanted from the apps. They wanted to gain data-led insights into future development. However, there were no existing statistics on what happens after a client downloads these apps. The agency spoke to a host of vendors offering analytics capabilities based on numerous APIs, but found that many were complex and difficult to implement.

Twiddy & Company, a family-owned vacation rental company, was facing a challenge in keeping visitors on their page for as long as possible. They wanted to communicate to their guests that they were competing with other visitors for the rental homes. If visitors waited too long to book, they might not get their first-choice rental. The company was also facing a challenge with their business model. The transparency of supply through the website put all the leverage into the guests’ hands. The closer they got to the time of occupancy, the more the guests could negotiate. This was leading to Twiddy’s owners sacrificing revenue by not always filling rentals.

Established in 1989, WBC is the UK's largest supplier of hamper, dell and drinks packaging to independent retailers. The company's website is its main business generation tool, promoting their range of 850 products. WBC was keen to understand how web traffic interacted with the site, and where potential improvements could be made. The company wanted to redesign their e-commerce site and increase the number of sales it generates. However, they faced challenges in understanding visitor interaction with the site and ensuring accurate Google Analytics implementation for solid data analysis.