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Amorepacific's Global Digital Content Management with Canto
Technology Category
- Functional Applications - Product Data Management Systems
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Last Mile Delivery
- Smart Collateral Management
Services
- System Integration
- Training
The Challenge
Amorepacific Group, South Korea’s largest cosmetic company, operates over 40 popular beauty and health brands and manages over 650,000 digital assets. The challenge was to manage these digital assets efficiently on a global scale, especially as the company expanded into new markets and shifted towards direct-to-consumer online sales due to the pandemic. The company had previously tried a digital asset management platform, but it was complex, costly, and difficult to use, leading to low user adoption. As the company pivoted to online sales, the lack of a central platform to manage digital assets began to hinder progress. The goal was to find an intuitive system that could manage digital content at a global scale, catering to different brands in multiple global markets, with language options including English, Korean, and Chinese.
About The Customer
Amorepacific Group is a leader in the global beauty industry and South Korea’s largest cosmetic company. The company operates over 40 popular beauty and health brands, including Sulwhasoo, Laneige, innisfree, Etude, Espoir, and Illiyoon. The company has expanded into new global markets and has started shifting towards direct-to-consumer online sales in the wake of the pandemic. The company manages over 650,000 digital assets for its many brands and subsidiaries. The company's digital transformation is led by Kyongsuk Lim, who builds and maintains websites and e-commerce platforms for Amorepacific and its global brands.
The Solution
Amorepacific partnered with Canto, a digital asset management platform, after rigorously vetting three different providers. Canto was chosen for its overall performance and its wide range of language options, which was essential for a global organization with users around the world. Canto’s implementation team created a customized onboarding program, including training workshops, adding new languages, developer assistance for custom features, and an on-site visit to Amorepacific HQ to ensure everything was running to the team’s satisfaction. With Canto, Amorepacific could easily create and manage content for different brands and markets. The platform also facilitated seamless coordination with creative agencies and getting digital assets to teams in different markets. Canto’s Media Delivery Cloud was also set to make global e-commerce easier by automatically publishing assets from Canto to Amorepacific’s e-commerce platforms and websites.
Operational Impact
Quantitative Benefit
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