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Amorepacific's Global Digital Content Management with Canto
技术
- 功能应用 - 产品数据管理系统
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 零售
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 智能抵押品管理
服务
- 系统集成
- 培训
挑战
爱茉莉太平洋集团是韩国最大的化妆品公司,经营着40多个受欢迎的美容和健康品牌,管理着超过65万个数字资产。面临的挑战是在全球范围内有效管理这些数字资产,特别是当该公司扩展到新市场并由于大流行而转向直接面向消费者的在线销售时。该公司此前曾尝试过数字资产管理平台,但其复杂、成本高且难以使用,导致用户采用率较低。随着公司转向在线销售,缺乏管理数字资产的中央平台开始阻碍进展。目标是找到一个直观的系统,可以在全球范围内管理数字内容,迎合多个全球市场的不同品牌,并提供英语、韩语和中文等语言选项。
关于客户
爱茉莉太平洋集团是全球美容行业的领导者,也是韩国最大的化妆品公司。该公司经营40多个受欢迎的美容和健康品牌,包括雪花秀、兰芝、悦诗风吟、练习曲、Espoir和Illiyoon。该公司已扩展到新的全球市场,并在大流行之后开始转向直接面向消费者的在线销售。该公司为其众多品牌和子公司管理着超过 650,000 项数字资产。该公司的数字化转型由 Kyongsuk Lim 领导,他为爱茉莉太平洋及其全球品牌构建和维护网站和电子商务平台。
解决方案
在严格审查三个不同的提供商后,爱茉莉太平洋与数字资产管理平台 Canto 合作。选择 Canto 是因为其整体性能和广泛的语言选项,这对于拥有世界各地用户的全球组织至关重要。 Canto 的实施团队创建了定制的入职计划,包括培训研讨会、添加新语言、自定义功能的开发人员帮助以及对爱茉莉太平洋总部的现场访问,以确保一切运行都令团队满意。借助 Canto,爱茉莉太平洋可以轻松地为不同品牌和市场创建和管理内容。该平台还促进了与创意机构的无缝协调,并将数字资产提供给不同市场的团队。 Canto 的媒体交付云还旨在通过自动将 Canto 的资产发布到爱茉莉太平洋的电子商务平台和网站,使全球电子商务变得更加容易。
运营影响
数量效益
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