Boosting Holiday Revenue with ManyChat: A Case Study on The Pearl Source

• Networks & Connectivity - 5G

• Consumer Goods
• Retail

• Procurement
• Sales & Marketing

• Retail Store Automation

The Pearl Source, an eCommerce pearl retailer, was seeking to increase its sales during the holiday season and build a customer list for future marketing efforts. Despite having a wide range of high-quality pearl jewelry, the retailer was struggling to reach potential customers who would be interested in their products. The challenge was to effectively target and engage these potential customers, and convert them into actual buyers. The retailer also wanted to ensure that these customers would be retained for future marketing campaigns.

The Pearl Source is a Los Angeles-based eCommerce pearl retailer, founded in 2004. The retailer is renowned for its elegant pearl jewelry pieces, which are hand-picked directly from the source. Over the years, its selection has expanded to include pendants, earrings, and rings, all featuring the highest quality pearls. The Pearl Source offers these exquisite pieces at competitive prices, making it a preferred choice for customers seeking high-quality pearl jewelry. The retailer was looking to attract more sales during the holiday season and build a robust customer list for future marketing efforts.

The Pearl Source partnered with Adrian Dorobantu, founder of One Step Social Ads, to launch a holiday campaign. They used ManyChat to create click-to-Messenger ads that offered a 15 percent discount, which led to a conversation with The Pearl Source. The ads targeted three different audiences: a Facebook Lookalike Audience based on its customer database and people who had visited the online store, a Custom Audience of people who viewed content but didn’t add anything to cart, and another Custom Audience based on people who added to cart but abandoned the purchase. Inside the chatbot, customers were given a discount code and options to check best sellers, go to the website, or ask a question. If a customer chose to check best sellers, they were shown a carousel of top product categories. They could also ask questions in Live Chat to encourage sales. Once a customer was ready to buy, they were directed to the online store to complete the purchase, where their contact details were collected for future communication.

• The campaign not only boosted The Pearl Source's holiday sales but also helped the retailer build a substantial customer list for future marketing efforts. The use of ManyChat and click-to-Messenger ads proved to be an effective strategy for engaging potential customers and guiding them through the buying process. The chatbot provided an interactive platform for customers to explore products and ask questions, enhancing the overall customer experience. The campaign also facilitated the collection of customer contact details, enabling continuous communication and fostering customer loyalty. Furthermore, the campaign provided valuable insights into customer behavior and preferences, which will be instrumental in shaping future marketing strategies.

• Generated over $64,400 in additional revenue from new customers.

• Achieved a 43% conversion rate.

• Redeemed 254 offers from Messenger.