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ManyChat > 实例探究 > [案例研究] Pearl Source 如何使用 ManyChat 创造超过 64,400 美元的假日收入
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Boosting Holiday Revenue with ManyChat: A Case Study on The Pearl Source

技术
  • 网络与连接 - 5G
适用行业
  • 消费品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 零售店自动化
挑战
The Pearl Source 是一家电子商务珍珠零售商,希望在假日季吸引更多销售额,并为未来的营销工作建立一份客户名单。
关于客户
The Pearl Source 是一家珍珠电子商务零售商,在洛杉矶设有陈列室。他们提供直接从源头手工挑选的优雅珍珠首饰,包括吊坠、耳环和戒指。
解决方案
The Pearl Source 与 One Step Social Ads 合作,利用点击信使广告推出了一项假日活动。他们针对不同的受众,并使用 Messenger 提供折扣并与潜在客户互动。
运营影响
  • The campaign not only boosted The Pearl Source's holiday sales but also helped the retailer build a substantial customer list for future marketing efforts. The use of ManyChat and click-to-Messenger ads proved to be an effective strategy for engaging potential customers and guiding them through the buying process. The chatbot provided an interactive platform for customers to explore products and ask questions, enhancing the overall customer experience. The campaign also facilitated the collection of customer contact details, enabling continuous communication and fostering customer loyalty. Furthermore, the campaign provided valuable insights into customer behavior and preferences, which will be instrumental in shaping future marketing strategies.

数量效益
  • Generated over $64,400 in additional revenue from new customers.

  • Achieved a 43% conversion rate.

  • Redeemed 254 offers from Messenger.

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