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Building a Platform for Transportation Optimization at Anheuser-Busch
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Supply Chain Visibility
Services
- System Integration
The Challenge
Anheuser-Busch, a company with over 160 years of history, owns and operates more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, employing more than 19,000 people. The company was facing a challenge in strategically orchestrating transportation needs across its production plants, warehouses and verticals such as metal container manufacturing facilities. The company was struggling to manage transportation demand and delivery across this complex network using an outdated technology solution. The need for a unified platform for always-on transportation optimization was evident. The company required a digital chain, from order creation to delivery, to gain greater control over transportation spending and to have real-time visibility and orchestration across the network.
About The Customer
Anheuser-Busch is a company with a rich history of over 160 years. It owns and operates more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, employing more than 19,000 people. The company's products include popular brands such as Budweiser, Bud Light, Michelob ULTRA, Stella Artois and a range of regional brands. The company was facing a challenge in managing transportation demand and delivery across its complex network of production plants, warehouses and verticals such as metal container manufacturing facilities.
The Solution
Anheuser-Busch rolled out Blue Yonder's transportation management platform across all its North American facilities. This transformation from a legacy system and manual processes to intelligent automation and exception management across its complex transportation network provided real-time visibility into the network. The company was able to optimize its fleets and other assets by getting every hour of operation and every inch of capacity out of them. Blue Yonder’s platform supports always-on, proactive transportation management, driven by data rather than gut, which enables Anheuser-Busch to get closer and closer to a self-guided supply chain. The company was able to build a world-class technology that links transportation with the fundamental process of creating an order. The order management system utilizes the TMS as part of its core decision framework, so every order is created based on transportation considerations.
Operational Impact
Quantitative Benefit
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