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Campofrio Food Group's Transformation with MicroStrategy and 'Spider' iPad Application
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
- Quality Assurance
Use Cases
- Predictive Maintenance
- Fleet Management
- Inventory Management
- Real-Time Location System (RTLS)
- Remote Asset Management
Services
- System Integration
- Software Design & Engineering Services
- Training
The Challenge
After the merger of Campofrio Spain and the Smithfield group in Europe, Campofrio Food Group aimed to transform its operations from a country-specific approach to a global perspective. The IT department needed to consolidate resources and manage finances more effectively. The challenge was to provide executives with real-time access to Key Performance Indicators (KPIs) across all functional areas and geographical locations. The goal was to reduce costs, speed up product market entry, and support all business areas efficiently.
About The Customer
Campofrio Food Group, formed from the merger of Campofrio Spain and the Smithfield group in Europe, is the largest meat processing company in Europe. The company operates in all major areas of Europe and the United States. With a focus on transforming its operations post-merger, Campofrio aimed to adopt a global company perspective rather than a country-specific approach. This transformation was driven by the need to reduce costs, accelerate product market entry, and support various business areas more effectively. The IT department played a crucial role in this transformation by leveraging MicroStrategy for report and dashboard creation, enabling executives to access Key Performance Indicators (KPIs) across all countries.
The Solution
Campofrio Food Group utilized MicroStrategy as its Business Intelligence (BI) platform to create reports and dashboards that provided executives with real-time access to KPIs. The company developed a Corporate Analysis iPad Application, code-named 'Spider,' which allowed executives to view and analyze sales, marketing, manufacturing, sourcing, employees, and finance data from their iPads. The 'Spider' app was deployed to the executive level, including the President, CEO, Senior Vice Presidents, Divisional Presidents, and COOs of each country. Future plans included expanding the app's deployment to the director level, adding 120-150 users. The app provided quick and easy access to information from Campofrio's large database, enabling executives to make informed decisions swiftly.
Operational Impact
Quantitative Benefit
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