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Consolidated West Distributing, Inc.
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
The Challenge
Consolidated West, a produce broker, was struggling with the inability to link its sales management software with its accounting software. This resulted in double data entry, leading to inefficiencies and frustration. The company initially used QuickBooks, but as the company grew, the limitations of QuickBooks became apparent. The company tried a new financial software, but it was antiquated and did not meet their needs, causing frustration among the staff. The software was more suited for growers rather than brokers like Consolidated West.
About The Customer
Consolidated West Distributing, Inc. is a produce broker based in Commerce, California. The company specializes in apples, pears, and cherries. Founded in 2001, the company has grown significantly over the years. However, with growth came challenges, particularly in integrating their sales management software with their accounting software. The company initially used QuickBooks but found it inadequate for their growing operations. They tried a new financial software but found it antiquated and unsuitable for their needs.
The Solution
Consolidated West decided to switch to Acumatica, an ERP solution that offered the flexibility and integration capabilities they needed. Acumatica was able to integrate with ATI’s Produce Broker Pro, the company's specialized sales software. This integration was facilitated by Acumatica Gold Certified Partner, Cortexk. Acumatica's licensing model, which allows for unlimited users, was another factor that influenced Consolidated West's decision, as it supports the company's growth plans. The implementation of Acumatica has been praised by Consolidated West's CFO, Ron Krieger, who commended Cortexk for their outstanding job.
Operational Impact
Quantitative Benefit
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