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Efficiency Enhancement and Scalable Growth with AppFolio: A Case Study on Duckworth-Morris Real Estate
Applicable Industries
- Buildings
Use Cases
- Inventory Management
The Challenge
Duckworth-Morris Real Estate, a Tuscaloosa, AL-based company with over a century of experience in real estate development and property and community association management, was facing a significant challenge. The company was struggling to manage its growing volume of management accounts, which was leading to an increase in staff hiring. The company was in dire need of a solution that would allow them to expand their business operations without the need for additional headcount. The challenge was to find a solution that could streamline their operations, improve efficiency, and support their growth trajectory without escalating their operational costs.
About The Customer
Duckworth-Morris Real Estate is a long-standing real estate development and property and community association management company based in Tuscaloosa, AL. The company has been in business for over 100 years, focusing on delivering excellent service to homeowners, residents, and owners. Their portfolio includes community associations, single-family residential, multifamily residential, and commercial properties. Prior to switching to AppFolio, the company managed over 3,500 doors, 1,200 units, and 41 community associations. The company was facing challenges in managing their growing volume of accounts, which was leading to an increase in staff hiring.
The Solution
The solution to Duckworth-Morris's challenge came in the form of AppFolio Property Manager PLUS. This cloud-based technology enabled the company to manage their increasing volume of accounts more efficiently, without the need to hire additional staff. AppFolio's technology was instrumental in enabling Duckworth-Morris's business to grow while keeping the headcount consistent. The online tenant, homeowner, and owner portals provided by AppFolio were key to the company's business continuity. These portals allowed Duckworth-Morris to continue delivering excellent service even when their office had to be closed to the public. Furthermore, the cloud-based technology facilitated their teams to maintain productivity while working from home and in the field.
Operational Impact
Quantitative Benefit
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